Google “David Gray” and you most likely get a British singer-songwriter best known for the hit single BABYLON. Add “Director” to the search and you get an American director and filmmaker, who, as he says, often gets mistaken for the British singer when he checks into hotels and restaurants.

Even though David Gray, the directing one, can’t sing, he is pretty good at shooting stuff. Which is probably why he’s won just about every award in advertising including multiple Cannes Lions, British Design & Art Direction Awards, One Shows, Andy’s, Art Director Club awards and Clios. As well as being nominated for the prestigious Director’s Guild of America Commercial Director of the Year award.

David grew up in Rochester, New York where his start in filmmaking began working in the 35mm film labs at Kodak during college summer breaks. After graduating Cum Laude from Syracuse University, he took his art, design and photographic sensibilities to New York City where he soon became an award-winning creative and creative director at BBDO, and then onto Goodby, Silverstein & Partners in San Francisco.

David’s Snickers “Not going anywhere for a while” campaign he co-created, is one of the most awarded campaigns of the last 25 years. And his ETrade “Monkey” spot is considered one of the Top Ten Superbowl ads of all time.

After 5 years on the West Coast, David returned to New York City and quickly established himself as one of the commercial world’s top young talents when he started directing commercially with Hungry Man and was soon nominated for the DGA award.

So, while you may have a hard time finding him in a Google search, there’s a good chance you’ll find him shooting projects and content with some fairly well-known actors, celebrities, athletes or brands somewhere in the world. Just don’t ask him to sing. It isn’t pretty.